Richard Peel Public Relations

Richard Peel, MD of RPPR, has held Corporate Affairs Directorships and other key communication roles in the Media, Broadcast, Sport, Local Government, Health and Gaming sectors, for leading edge companies such as the BBC, Camelot, Ofcom and the England and Wales Cricket Board.

In addition to his consultancy, Richard works in partnership with professionals in public relations, event management, design, marketing and social media, who also operate across a range of sectors.

RPPR is a one stop shop for communication solutions offering strategic advice on:

corporate communications
organizational structure
reputation management
crisis management
stakeholder relations

Communication Strategy

Robust and comprehensive communication strategies are the foundation of powerful brands and well run organisations. Understanding the needs of your stakeholders, customers and shareholders and knowing the best communication channels to reach them, is fundamental to the sound running of a business. RPPR has produced communication plans for a range of public and private sector organisations and sees this as the starting point and the springboard for communication activity. RPPR has advised on or produced plans for clients ranging from the Thomson Foundation and the British Humanist Association to the Press Association and Monitor. As a Director, Richard was responsible for communication plans at organisations such as Camelot, the England and Wales Cricket Board, BBC News and the Audit Commission.

Advice & Implementation

Once communication plans are in place then RPPR is well equipped to advise on tactics and implementation, helping with approach, positioning and messaging and the most appropriate campaign to secure agreed outcomes. RPPR also has extensive experience in advising on communication team structures, not only through Richard's experience in organisations like Ofcom, where five different organisations merged to form a single regulator, the BBC, where a new News and Current Affairs directorate was created and a team had to be built through scratch, but also through consultancy work with Channel 4, Monitor and the RNLI. In total he has been involved in re-structuring eight communication teams as part of managing change programmes

PR and Lobbying

RPPR has strong pedigree in public relations. It is core to the consultancy's work. Coupled with lobbying, effective PR has helped RPPR secure successes for a range of organisations with the need to change minds or convince sceptics. At Camelot, Richard's teams supported Marketing in the launch of game enhancements for Thunderball and Euromillions, along with new scratchcards and instant win games. He also managed the press and public relations around the launch of the BBC's Online service; BBC 24 Hour News; BBC Radio 5 Live and the cricket World Cup.

Narratives for change

Each organisation has a story to tell, a narrative that reflects its purpose, history successes and ambitions. Telling a positive story ranges from the long form in speeches articles and interviews through to sound bites and those two or three lines that sum up what your brand stands for. RPPR has produced narratives for established organisations going through change as well as newly created businesses and those introducing fresh initiatives such as RNLI International and Nektr – a new lottery company.

The report he produced at the conclusion of the audit was comprehensive and insightful and included a number of realistic recommendations which have been subsequently actioned.

Matt Baker
Head of Communications, Channel 4
Richard is the first communications consultant ever to be employed by the Press Association in its 140 year history. This is testimony to my confidence in his ability to make a major contribution to our thinking on public affairs.

Paul Potts
Chief Executive, PA.
The initial proposal to engage you as a consultant came from one of my non-Executive colleagues who had worked with you previously in another organisation and who felt that your skills and experience would be of real benefit to Monitor.

Bill Moyes
Chairman, Monitor
The International Maritime Rescue Federation is delighted to be able to endorse the RPPR Consulting who have helped us build our international profile over the past 4 years.

Bruce Reid
CEO International Maritime Rescue Federation
I have known and worked with Richard for a number of years both in providing strategic public relations advice for the Royal National Lifeboat Institution (RNLI) when I was Fundraising and Communications Director and International Director, also in his support for the IMRF, of which I'm a trustee.

James Vaughan
International Director, RNLI